Authoritative Hair Blog Content | Hair Case Study

Industry:
Hair & Beauty

Location:
Tokyo, Japan

Unleashing record growth and authority through well-researched hair blog content and dynamic SEO marketing strategies.

Services Provided:
SEO Strategy
Blog Content
Reporting and Analytics

+73%

increase in organic purchases

25%

boost in organic traffic revenue

+294

SERP features

+25%

increase in keywords

Problem

YA-MAN USA, a global, Japanese-based beauty brand, specializes in innovative beauty devices and solutions. As a leader in the hair beauty space with an impressive 45-year business tenure, YA-MAN needed help breaking into the competitive U.S. market. While YA-MAN’s blog featured valuable content, it lacked a strong SEO strategy to put the revolutionary hair brand in front of American audiences.

As a result, YA-MAN’s hair blog content wasn’t attracting organic searches or ranking for non-branded hair-related topics. By only ranking for branded terms, they were competing with their subsidiary brands instead of U.S. competitors.

This lack of visibility meant potential customers searching for general hair care advice or solutions were less likely to discover YA-MAN’s valuable insights. Without a robust SEO strategy, their hair blog posts would continue to slip under U.S. consumers’ radars, unable to compete with the hair care marketing strategies of their biggest rivals.

Our client couldn’t outrank big beauty brands for “hair products

So we chose to target lower-difficulty, long tail keywords like “why is my hair greasy?” and “how to avoid greasy hair?”

Strategy

We kicked off with a dynamic three-month retainer plan that included SEO strategy, bi-weekly hair blog content, and in-depth monthly reporting.

Our in-house hair blogger crafted two (100% human-written and researched) engaging posts each month guided by a data-backed SEO outline and relevant keywords.

Our monthly calls involved brainstorming fresh hair blog post ideas, reviewing performance metrics, and refining our strategy to ensure YA-MAN stayed ahead of the competition.

Lyon Content’s two-part marketing strategies for hair care products consisted of:

1️⃣ Data-Backed, Creative SEO Strategy: Target hyper-niche hair care topics to help YA-MAN outrank their top competitors. By focusing on specific, less competitive keywords, the hair brand can rank higher on search results and amplify its online visibility.

2️⃣ Trustworthy, Authoritative Writing and Research: Deliver compelling, thoroughly-researched hair blog content that reflects YA-MAN’s professional and knowledgeable, yet warm, friendly brand voice and cement its thought leader status.

Results

⭐ Outranked Industry Giants: In just three months of strategic hair blog content, YA-MAN outranked major competitors like Pantene UK and Pure Fiji. 🤯 Our professional hair product copywriter put their blog in the same league and above established beauty brands like Redken and John Frieda.

With strategic content marketing for hair products and solutions, YA-MAN saw a 36% increase in revenue from organic search and cross-network sources, totaling an additional $5700 and counting.

⭐ Better Keyword Rankings: YA-MAN ranked for 1125 keywords, with 87 in the top 3 and over 294 SERP features.

⭐ Increased Organic Traffic: Organic search traffic soared to over 20%, bringing in more visitors and potential customers. This surge translated to a bustling website teeming with engaged audiences and a total revenue of 25% from organic traffic alone.🤑

⭐ Boosted Authority: Authority score rose to 26, reaffirming YA-MAN’s credibility.

⭐ Achieved Viral Status: SEO efforts typically require months, even years, to fully mature. However, our hyper-targeted blog posts went viral within a month, surpassing industry veterans and driving 73% more sales.

Eager to see your brand dominate the search results?

Schedule a discovery call.

Keia Black MD Glam

"We hired Christina to work as an SEO-driven, creative skincare and beauty writer for our blog and let's just say, she delivered within the first assigned piece. No revisions necessary! Now that's what you call skill and passion. Typically, it takes a few attempts for a writer to emerge their creative style with our brand voice and needs but for Christina, that was NOT the case! She excelled and we were/are still extremely impressed. Can't wait to see where her writing takes us! ”