Consumers want to see themselves reflected in beauty marketing, not airbrushed ideals. From diverse casting and storytelling to accessibility considerations, authentic inclusion means deeper connections and unwavering brand loyalty.
The key difference between SEO vs. PPC is that SEO brings gradual website traffic and loyal customers while PPC ads bring faster results at a steeper price. The best marketing strategy isn’t about SEO vs PPC, but leveraging both tactics to attract organic and paid traffic that generates sustainable business growth.
An effective meta description summarizes a web page’s content so search engine crawlers and readers know what they’ll find when they click on your site. Here, we break down the formula for how to write a meta description for SEO that ignites clicks and conversions.
Abandoned carts translate to billions in lost revenue. Reclaim sales and drive mega revenue with these examples and templates of personalized abandoned cart emails that seize the moment, stir up FOMO, and incentivize the comeback.
La Mer and The Ordinary both bring millions of dollars in revenue with drastically different price points and skincare marketing strategies. Here, we compare budget vs. luxury skincare marketing.
Refresh your website copy with in-depth content audits, new goals, and updated information to keep your digital presence strong and competitive.
The best sales pages show off your product specs and seal the deal with your audiences with eye-popping headings, audience resonance, and competitive advantages.
Search intent is the motivation behind a search engine query — optimize content for different types of search intent and watch the clicks and conversions pile up!
Learn how to write a press release for an event that steals media attention and draws the masses by blending SEO, event details, visuals, and more. Our comprehensive guide unlocks must-have elements, templates, and examples.
Learn how to captivate every generation, from Gen Z to Baby Boomers. Here’s our round-up of generational marketing tips for diverse age groups, so your content always hits home with your target audience.
Get ready for a pot of piping hot tea as the Lyon Content team spills all the drama on content writing.
Blogging is alive and well in 2024 thanks to its ass-kicking ability to build awareness, customer trust, and bring in leads.
Slumped website traffic got you down? Infuse your meta titles with audience appeal, enthusiasm, the right keywords, and CTAs to increase CTR and get your site buzzing again.
Let’s collab to create kickass content that roars.
Founder