Work

Building Trust for Luxury Skincare Brand MD Glam

Woman looking at an MD Glam beauty blog article on her desktop computer.

What we did

World Renowned plastic surgeon and founder of MD Glam, Dr. Cat, knows skin better than anyone. This pioneering, kickass woman-owned skincare brand also knows that consumers are savvier than ever. The goal was to build trust as a luxury skincare authority while empowering women to love their skin. We crafted science-backed, conversational, highly engaging skincare content that sounds like you’re having brunch with your bestie. The tone we created for MD Glam is trustworthy, educational, uplifting, and rooted in the latest research and science. The result is a thriving, engaging blog with active readers who know that when it comes to getting the best in skincare education, MD Glam has the answer.

Trending posts:

"We hired Christina to work as an SEO-driven, creative skincare and beauty writer for our blog and let's just say, she delivered within the first assigned piece. No revisions necessary! Now that's what you call skill and passion. Typically, it takes a few attempts for a writer to emerge their creative style with our brand voice and needs but for Christina, that was NOT the case! She excelled and we were/are still extremely impressed. Can't wait to see where her writing takes us! ”

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