Revolutionizing the $7 Billion Alternative Hair Industry with Daniel Alain

Problem

Daniel Alain is an industry veteran and authority in the alternative hair space, but even thirty years of expertise alone won’t break down stigmas around women’s hair loss. And that’s why Daniel Alain stays at the forefront of hair health, beauty, and science, pioneering research and the development of breakthrough hair loss solutions including luxury human hair wigs and toppers, first-of-its-kind hair loss diagnostic testing, and a lab-created hair retention serum. They wanted to reach anyone at any stage of their hair loss journey and establish themselves as a trustworthy, safe resource.

But as a luxury wig manufacturer in a sea of cheap and low-quality wigs, we needed to build Daniel Alain’s authority and position the brand as a leading figure in the alternative hair industry.

That meant writing long-form, educational content rich with value, empathy, and actionable tips.

We worked closely with Daniel Alain’s marketing team and their SEO agency to produce high-level, long form blog content that was more comprehensive, meaty, well-researched, and informative than the competition.

By consistently producing high-volume content of the highest-quality, the traffic started rolling in and DA’s rankings on the SERP’s launched to the top.

Solution

We’ve partnered with Daniel Alain since 2019 to create game-changing content that challenges hair loss conventions and educates audiences on the best hair loss solutions. To do this, we’ve written high-level, long-form blog content fully optimized to generate results, educational videos to build brand awareness, website copy to reach the right audience, eBooks and white papers to establish authority and credibility as a thought leader, ad copy campaigns, and more.

We’ve taken a comprehensive approach to publish consistently high-value content for Daniel Alain, and the results speak for themselves.

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