Digital Marketing Blog Content Packed with a Punch!

Industry:
Digital Marketing

Location:
Los Angeles, CA

Educational, conversational digital marketing blog content writing packed with personality. View the live blog content on HawkSEM’s blog.

Services Provided:
Long Form Blog Writing

Problem

Let’s be real: digital marketing blog content can be pretty dry, and not in the bubbly, refreshing Brut champagne kinda way. It’s often long-winded and riddled with industry jargon. *yawn*

HawkSEM has been in the digital marketing world for decades. So when they approached us to bring our flair and personality to the table and humanize marketing content, we were ready for the challenge.

If there is one thing we know how to do at Lyon Content, it’s write with pizzazz. But writing long-form informational content packed with actionable takeaways AND conversational copy? Well, that’s our jam.

Solution

You might wonder why digital marketers would hire a beauty and lifestyle copywriting agency to craft long-form technical marketing content. While the inquiry from HawkSEM initially made us do a double take, we quickly understood why we were the perfect team for the job.

HawkSEM didn’t want your run-of-the-mill, hum-drum “how-to” and “best-of” roundups. With Google’s Helpful Content Update and ever-savvy consumers, we know people respond best to content that’s conversational and–you guessed it–helpful.

Hawk approached us because they didn’t want your average industry piece. They wanted marketing content packed with personality and flair while rooted in research and statistics.

That’s our bread and butter at Lyon Content.

And sure, fun-to-read and “Best SaaS Agencies” might not sound like a Friday night at your local watering hole, but couldn’t it be?

Our goal was to produce high-quality content filled with the expected tips and takeaways, but packed with personality.

Our process

Scoured the latest marketing statistics and research published to-date
Interviewed Hawk’s internal sources to build authority
Crafted high-level, original copy
Leveraged Clearscope reports to optimize for SEO
Fact-checked and double-edited each piece before submission
Worked with Hawk’s editors on final revisions to polish each piece to perfection

The result? A flawless marriage between research and levity. The content is polished and worthy of Hawk’s industry credibility, and most importantly, worthy of the busy marketer’s and business owner’s precious time.

And we don’t need to toot our own horn, but digital marketing leader HubSpot linked to two of our articles from their blog content, majorly helping to boost domain authority.

*toot toot*

Kick-ass digital marketing blog content:

Sam Yadegar HawkSEM

Working with Christina has been fantastic, she is always on time and on budget with superb writing skills. Christina and her team do an amazing job adding personality and flair to content writing. Highly recommended.