Lush Cosmetics and Bath and Body Works take unique approaches to beauty marketing. From ditching social media and fighting for what’s right to flooding inboxes and flaunting hard-to-ignore deals, find out which strategy comes out on top.
Consumers want to see themselves reflected in beauty marketing, not airbrushed ideals. From diverse casting and storytelling to accessibility considerations, authentic inclusion means deeper connections and unwavering brand loyalty.
Abandoned carts translate to billions in lost revenue. Reclaim sales and drive mega revenue with these examples and templates of personalized abandoned cart emails that seize the moment, stir up FOMO, and incentivize the comeback.
Refresh your website copy with in-depth content audits, new goals, and updated information to keep your digital presence strong and competitive.
Learn how to write a press release for an event that steals media attention and draws the masses by blending SEO, event details, visuals, and more. Our comprehensive guide unlocks must-have elements, templates, and examples.
Learn how to captivate every generation, from Gen Z to Baby Boomers. Here’s our round-up of generational marketing tips for diverse age groups, so your content always hits home with your target audience.
Your biz updates are too fab to be announced with a yawn. Here's what to do instead.
An effective Instagram caption captures your audience’s attention with a strong hook, one-of-a-kind value, engaging CTAs, and searchable hashtags. Learn the formula in this guide.
In this celeb brand marketing showdown, R.E.M. Beauty and Rare Beauty battle for the throne. Spoiler alert: It has nothing to do with star power and everything to do with strategy.
Black Friday deals? In the bag. But marketing those offers? That’s another story. Here's the ultimate guide to rise above the holiday madness and outpace the competition.
Learn how to turn window shoppers into “add to cart'” addicts with killer product descriptions.
The trash bin's frequent fliers? Boring newsletters. Here's how to make yours the VIP of any inbox.
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