Lush Cosmetics and Bath and Body Works take unique approaches to beauty marketing. From ditching social media and fighting for what’s right to flooding inboxes and flaunting hard-to-ignore deals, find out which strategy comes out on top.
La Mer and The Ordinary both bring millions of dollars in revenue with drastically different price points and skincare marketing strategies. Here, we compare budget vs. luxury skincare marketing.
In this celeb brand marketing showdown, R.E.M. Beauty and Rare Beauty battle for the throne. Spoiler alert: It has nothing to do with star power and everything to do with strategy.
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